The search engine displays ads above the organic search results or in a sidebar next to the results. Search campaigns consist of advertisements that appear in a search query on Bing. Bing features: types of advertising compared In the last phase (“Proceed with activation”) Bing requests the payment details, but even this step can be ignored for the moment. In fact, you also have the possibility to import an existing campaign from Google AdWords or alternatively to skip this step and finish the registration. On the next page, enter the usual information for creating your account: name, address and (as you intend to invest money in marketing campaigns) your preferred currency.Īlready in the next step you can start creating an advertising campaign if you wish. If you would like to sign up for Bing Ads, the sign up form asks first to create an account with MSN, in case you have no connection to the Microsoft network. Within your campaign, you determine which keywords are important for your marketing. With your ad groups or rather with ads within them, you can bid in auctions to get advertising space for certain keywords. Consequently, the advertisements within an ad group all have the same priority and differ from each other especially in detail. Your ad uses those keywords that you set yourself in the ad group. In this way, you create different variants of ads with the same keywords. In groups, keywords are established and suitable ads created. #2 Ad groupĪd groups are designed to manage ads. When starting a campaign with Bing Ads, first of all you need to consider what its primary focus should be.įor example, do you have a new product in your assortment or do you want to focus on a special discount campaign? Define your campaign target and adjust your ads accordingly. This means that advertisers only pay when users actually click on the ad but not when the website shows an ad.īing Ads distinguishes between campaigns, ad groups, ads and keywords, structured according to a hierarchical order: for example, the campaign is a collection of ad groups.īasically these are practical containers for your ads and keywords. The system is based on Pay per click (PPC), just like Google’s. Initially marketed as adCenter, Bing Ads has meanwhile caught up with its competitor Google in terms of functionality. For this reason, Microsoft’s solution ads also appear in the search results of the Yahoo! search engine Its great advantage is that the search engine is part of Yahoo! Bing Network. Microsoft Bing Ads is the advertising program of the Bing search engine. Search Engine Marketing: The Bing Ads Tutorial.Bing features: types of advertising compared.
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